You can't win them all

Meaning

A consolation phrase used to soften the blow of failure or a bad loss. It suggests that while this specific battle was lost, the war is still ongoing.

Comforting, stoic

Used in a sentence

• I know you didn't get the raise, but you can't win them all.
• The rain ruined our plans for the beach, but hey, you can't win them all.
• We lost the account, but we will learn from it, because you can't win them all.