The Archive

Etymology Journal · W

What's the big idea?

Meaning

A confrontational way to ask why someone is doing something annoying or disruptive. It implies that the action is foolish and the person should have known better.

Confrontational, classic

Used in a sentence

  • He dumped water on my head as a prank and I asked, what's the big idea?
  • When my brother took my keys without asking, I shouted, what's the big idea?
  • The security guard stopped the kids and asked, what's the big idea messing with that fence?

The backstory

Commonly found in old radio dramas and detective serials of the 1930s and 40s. It represents a classic tough-guy way of challenging someone's bad judgment.

Heard in

Nationwide

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