The Archive

Etymology Journal · S

Say cheese!

Meaning

A command given to people to make them smile for a photograph. By forcing your mouth into the shape required for the word cheese, you naturally form a smile.

Playful, cheerful

Used in a sentence

  • Alright everyone, gather around and say cheese!
  • The toddler refused to say cheese, so the photo ended up looking grumpy.
  • Say cheese and hold that pose for just a second.

The backstory

This phrase became popular in the mid-20th century as photography became a common family activity. It is a clever mechanical trick to ensure everyone looks happy in a picture.

Heard in

Nationwide

Vibe check