The Archive

Etymology Journal ยท L

Low-hanging fruit

Meaning

Refers to tasks or opportunities that are very easy to accomplish or grasp. It is frequently used in business settings to talk about quick wins.

Professional, pragmatic

Used in a sentence

  • Let us go after the low-hanging fruit before we tackle the big project.
  • These minor repairs are just low-hanging fruit for the team.
  • Fixing the website typos is low-hanging fruit for our intern.

The backstory

The metaphor comes from fruit trees where the fruit closest to the ground is the easiest to pick. It implies that you should take the easy path first.

Heard in

Nationwide

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