The Archive

Etymology Journal ยท H

Here's the deal

Meaning

This is a conversational bridge used to introduce the core facts of a situation. It is meant to cut through the fluff and get straight to the point.

Direct, assertive

Used in a sentence

  • Here is the deal, we only have enough budget for one more project.
  • Here is the deal, you can borrow the car if you fill it up with gas.
  • Here is the deal, we need to leave by seven or we will miss the flight.

The backstory

This phrase gained traction in American business and casual culture in the mid-20th century. It borrows from gambling and trade terminology where the deal is the final agreement.

Heard in

Nationwide

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