Etymology Journal ยท D
Don't boil the ocean
Meaning
- This is corporate speak for not trying to do too much at once. It warns against undertaking a project that is impossibly large or unnecessary.
Professional, cautionary
Used in a sentence
- Let us focus on these three small features first so we do not boil the ocean.
- The project scope is getting way too big, let us not boil the ocean.
- We just need a simple landing page, so please do not boil the ocean with a full site redesign.
The backstory
This is a modern business idiom that likely gained traction in the late 20th century. It describes a task so Herculean that it would be akin to trying to heat the entire world's oceans.
Heard in
Nationwide
Vibe check