The Archive

Etymology Journal ยท D

Don't boil the ocean

Meaning

This is corporate speak for not trying to do too much at once. It warns against undertaking a project that is impossibly large or unnecessary.

Professional, cautionary

Used in a sentence

  • Let us focus on these three small features first so we do not boil the ocean.
  • The project scope is getting way too big, let us not boil the ocean.
  • We just need a simple landing page, so please do not boil the ocean with a full site redesign.

The backstory

This is a modern business idiom that likely gained traction in the late 20th century. It describes a task so Herculean that it would be akin to trying to heat the entire world's oceans.

Heard in

Nationwide

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